And now a word about branding.
Lots of great marketers and communicators have lots to say about branding. I have a great deal of thoughts about it myself, and I continue to learn more about best practices for my new small business.
In order to move forward the brand of Pars Caeli, in addition to logos and colors and fonts, I thought through mission and purpose.
As a loose exercise, I started by writing key statements that summed up my purpose and vision. And phrases like Yearn to Create resonated.
Amazing are You.
You are a Piece of Heaven.
Soak in the Goodness.
The amazing company, Minted, gave me the opportunity to create these sharp triple thick two-inch business cards/vision statements. The solidity of the cards feels like the right reflection of where I want to go - strong, positive, and thoughtful.
I'm spending today and tomorrow in Utah to assist with Alt Summit. It's my third conference from Alt, and I learn a ton from the creatives I meet. I'll be showing off great business cards (they are a big deal at Alt), tweeting out great tidbits of expertise on social media/branding/small business, and capturing images of the fanciful and imaginative parties and collaborations that only happen at Alt. I'd love to have you join in the fun via #parscaeli_ALT on Twitter and Instagram.
I'll be back next week to share all that I can!! Until then have a great weekend, friends. Don't forget to check in tomorrow to see what hits The Top!