Don't Quit Your Daydream: From Doodles to Product

"Those lunchbox cards are helping me feel like a great mom and giving me the opportunity to communicate with (my children) mid-day which I really really like. Thank you."

 Don't quit your daydream! How one mom took her lunchbox notes from paper bags to product launch.

Don't quit your daydream! How one mom took her lunchbox notes from paper bags to product launch.

This summer was a whirlwind. A major dream came true (with a whole lot of work behind it), and I opened my online shop. I also spent focused time creating precious childhood memories with my three kids in something I called the 18 Summers Challenge (we really only get 18 summers with our kids!! Weep). And something even better than my wildest dreams came to life. In collaboration with The Land of Nod, I created launched my first product - a collection of lunchbox jokes! I present the Lunchtime LOL Notes.

When my oldest daughter went off to full-day Kindergarten, I, like so many parents, added a note to her lunch. After hearing from my daughter about quiet lunch times, I decided to add a joke and doodle to my messages. Teachers and lunch helpers would read them to the table, and everyone got a kick out the silly pictures and corny jokes.

As I searched daily to find something sweet to draw, I wondered if other parents would find it helpful to have an easy way to add something extra to their child's lunch like I was. I started sharing these notes on Instagram and hearing from other moms and teachers who would reuse them with their kids! And it was so exciting to see where in the world and in what ways these notes were used! I loved the idea that I could help other parents connect (in the middle of the day or on a long drive or in a doctor’s office) with their children.

As more and more people commented and shared these illustrated jokes, I began to wonder if I could take them to the next level. Should I produce these on my site? Or furthermore, find a brand who might want to bring this idea to their audience.

I first mapped out what I wanted the lunchbox notes to be: an entire pack ready for 180 days of the school year for parents, cards that had a blank back for parent's personal notes, and special jokes for certain holidays and times of the year.

 How do you make your daydream a reality? A story of one mom entrepreneur and her pack of lunchbox jokes, now sold at The Land of Nod.

How do you make your daydream a reality? A story of one mom entrepreneur and her pack of lunchbox jokes, now sold at The Land of Nod.

With these parameters in mind, I thought through my pie-in-the-sky favorite paper, children's, and card companies. Which ones best fit my own aesthetic and hope for these fun notes?

The Land of Nod kept coming to the top of my list. I've purchased many pieces from their collections throughout the years for my children, and I find their products smart, well made, and the right mix of whimsy and art. Blogging throughout the years, I had developed a mother-designer friendship with Danielle, Creative Director for the company. I worked up my biggest entrepreneurial boost of confidence and sent her an email to pitch the idea of lunchbox notes.

And she didn't say no. In fact, she said yes.

And months later I found myself illustrating for not only a brand that I love, but for people who help me make other moms and dads feel awesome. And handle my creation with the kind of positivity and wit that I'd hoped. And it's kind of awesome.

This is not the norm for product creation or working with brands, but every once in a while the heavens align and dreams come true. And there's just no reason why the same couldn't happen to you. Keep dreaming and taking big girl leaps to make those dreams come true.

And get yourself some Lunchtime LOL Notes! They've already sold out once so get your order in soon!!

xoxo, MJ