Top Tips for a WILDLY SUCCESSFUL Newsletter
Get cozy with your coffee, friends. I have a treat for you today!! I've asked my favorite (and very different) newsletter writers to give me the scoop on how to make content really come alive via email newsletter. And their ideas are OH SO GOOD. I hope you'll take a gander and subscribe to all of these newsletters as well as learn for your own writing and digesting of content. Want to know what these stars say are total newsletter no no's? Well, you'll have to subscribe (right over there-->) to the Pars Caeli newsletter to make sure you get those, too!
First up, Little Farm Media. Subscribe here if you want to take your blog, idea, or business to take off! It's incredible all that Caitlin gives away FREE! Here's Caitlin's advice on the why/what/how of newsletters:
"Since beginning my newsletter, I have seen a huge increase in sales and my social media following. I attribute this to increased trust. The more value I offer my subscribers, the more they trust me. I give away as much free content as I can to show my audience that I am an expert in the field of social media. Why would anyone by my e-course if I didn't show them that I know what I'm talking about? The more free content I create, the more money I make."
essentials for a great newsletter?
- A freebie - Create something your audience wants to entice them to sign up. Anyone who signs up to my newsletter gets my FREE eBook: "How I Gained 1,000 Pinterest Followers In One Month," instant access to my FREE private Facebook group: Creative Biz Owners, and FREE access to a library of downloadable worksheets, checklists, and templates.
- Branding - Include your logo and keep your color palette consistent. Use a voice that is consistent with your blog and social media.Social Media - Include links to your social media accounts. Give people a reason to follow you. For example, I have photo styling ideas and blogging tips on my Pinterest account, and social media tips on my Instagram.
- Social media - Include links and give people a reason to follow you!
Next up, The Hello Sessions newsletter is a beautiful blend of everything the knowledgeable entrepreneur should know with a mix of best friends chatting over coffee that will make you want to hit reply to a newsletter! Subscribe here.
"With our newsletter, we have the breathing room to dive deeper into our themes and news. It's helped people to relate to us, and it's also been really useful in shaping the voice of our brand."
HOW DO YOU MAKE A NEWSLETTER REALLY AWESOME?
"It's so important to give your readers a reason to open your newsletter, whether it's because of your humor, the juicy tips you provide, or motivation to get on with the week. We always want to make sure that our readers feel like we're talking directly to them, because if we could, we totally would craft individual notes to everyone. That sense of honesty is the most important thing. Great writing is hugely helpful."
"The criteria for our newsletter is that it shares something that we would want to hear about, ourselves. Usually, we're sharing things that we've discovered and can't wait to share with everyone, like tips to being more productive, funny/great/crazy things we've read/listened to/watched, or ways to stay motivated. We always want it to feel like the kind of information your blogger friends would send you--like, 'Hey, have you heard about this yet?'"
Sign up to The Hello Sessions newsletter as a great read during your next coffee break, and for even more friendship and learning, head to The Hello Sessions conference in October!
Next up - meander with Crafting Connections. This newsletter always slows me down and helps me take a deep breath. If you want to go on a creative journey with some solid guidance, subscribe here.
"The biggest benefit we've seen from our newsletter is connection. The newsletter, while still reaching a big wide audience, feels more personal. Folks are inviting us into their inbox, and we take that invitation very seriously. We honor that by sending along rich stories and essays sharing our personal creative triumphs and challenges. We don't shy away from those!"
WHAT NEWSLETTERS INSPIRE YOU?
"I love 3191 Miles Apart email newsletter; it is short and sweet, has a few beautiful photographs, and usually a link or two to something that I'm super excited to check out. I'm also pretty excited about the newsletter from the Art of Simple at the moment. Her words never fail to inspire me."
Ready for stories and essays about creativity? Take a look at all that Crafting Connections has to offer.
Want to be a better conversationalist? Working on becoming a more interesting person? Sandra of Raincoast Creative Salon has the newsletter for you. I always leave a read with a tidbit to share at my next cocktail party. Subscribe here.
"What I love about writing a newsletter is that it feels much more intimate and personal than writing a blog post. A blog post feels more magazine-like and appeals to a more general audience. My newsletter is a place where I feel like I can take more risks and be more 'me'. It's my favorite place to write!
The newsletter has definitely allowed me to share my work and get my name out there as a photographer. And it feels more like how blogging felt at the beginning - speaking to individuals rather than standing on a proverbial social media street corner bleating 'look at me, look at me'."
essentials to a great newsletter?
- Have a point of view. Take a stand. Show your personality. Be who you are and share your opinions. Don't play it safe. If I want safe, I can read newsstand magazines.
- Know your newsletter's purpose and be explicit about it. Why are you writing your newsletter and does it come across clearly? Are you promoting a class? Are you selling artwork? Are you building a mailing list for a future cookbook? Are you sharing opinions on issues? Are you sharing personal essays? What do you want them to know after reading it? What do you want them to do? Will they make a craft? Talk to their kids? Come to your conference? Manage their time better? Be inspired? Buy your art? Be better parents? Be more creative?
- Know your audience. Who is it that you are writing to? You won't attract everyone but who DO you want to read your newsletter?
- Add value. Have some expertise? Give it away through free tutorials. Know how to do lettering? Teach how to do a particular letter or word. Have some ideas on better time management? Share them. You're building a long-term relationship that'll take time to establish. Build trust by sharing your knowledge.
WHAT NEWSLETTERS INSPIRE YOU?
Phew - so many different ones! As I look over my list the common thread is a unique, identifiable point-of-view, whether it's original writing or links to other writing or images.
- Of course Austin Kleon's newsletter. It's personal and even if I don't get to all of the links, I always find something useful and new-to-me.
- Abernathy - I'm trying to be more diverse in my reading (both fiction and non-fiction). This is an online mag for black men and I subscribe to the newsletter. This one inspires because it takes a stand on issues.
- Farnam Street Brain Food - Eclectic links on a variety of subjects.
- On Being with Krista Tippett - I listen to the podcast, too. Super thoughtful and inspiring.
- Ann Friedman - I love her tag line: "low maintenance lady swagger". Ann writes and links to writing about gender, politics, & culture.
- The Broad Experience - Issues about women in biz. Love her podcast as well.
- Abby Glassenberg - She writes about sewing and running a creative business, but her newsletter is so.much.more! Lots of interesting links.
- The Jealous Curator - This breaks my "rule" about not just rehashing old content. It's a summary of her blog posts for the week and entirely visual.
Do you see what I mean here? She scans the world for you and finds really interesting perspectives. Get on that subscribe for Raincoast Salon Creative.
Mommas? There's a great new podcast and newsletter in town with Motherhood! Unexpected, funny, and tender.
"The ability to connect in a one-on-one basis is amazing. A podcast is a broadcast out into the universe. But an email in your inbox? That's a special intimate thing."
"I think being able to help someone, whether that's through providing a subscriber-only post, a special discount, or a tech resource, is essential. My personal gage is this: If I'm not adding value to someone's inbox there's no reason to press send."
What kind of information do you include?
"As my friend MJ has recently pointed out - I am a storyteller so a lot of my newsletter fits squarely in the 'here's what I'm learning' category. My thinking is this: If I've struggled with a certain thing there's a chance someone else out there could benefit from my experience, so I should share."Paige writes with freedom and honesty, and I love losing myself in her narrative. Her stories engage and her warm personality comes through the email exchange. Recommend Motherhood: The Podcast to any new mommas you know, too!
I hope you'll subscribe to all five of these newsletters!!! I learn differently from each. Our Pars Caeli newsletter is coming out tomorrow, and I'm excited to offer some fabulous Back to School finds as well as a giant discount at our shop for all subscribers!! Oh, yeah. The good stuff.
Tell me, what newsletters grab your attention and keep it?