Your Checklist for Opening a Shop (with free printable)
A dream came true for me this summer. Well, maybe two dreams (I did even imagine number two! More details on that tomorrow).
I opened my very own shop!!
I know that I've been posting on all of my social networks about it so this is not a surprise to many of you. Shop Pars Caeli is open and excited to welcome you through the doors (for reals, go click over). It has been my little girl dream brought to life through my own little girl and brought to the worldwide webs. My eldest daughter is my inspiration and muse and dictator (in the most loving way), and we discuss what would sell well, and what we love.
In the shop you'll find letterpress greeting cards and prints as well as children's and women's tees all focused on putting a little more fun and a whole lot more goodness into your life. The shop is a direct extension of my art, my sense of humor, and my 3 years of projects and conversations here on the blog. As a graphic designer, I wanted to letterpress prints and cards on the best paper and finest inks, and I simply couldn't resist a little foiling on t-shirts, too.
And our DO GOOD shirts and prints do real good in the world, too! A portion of the profits from every sale support The Sweet Pea Foundation, a non-profit to help children and families in local hospitals.
I've been so amazed to see the reaction the shop has received in just the first two months!!
Thank you, thank you to all of you who've been buying and loving on social media. And I'm so glad that I finally did it - I planned it out, budgeted, and through and through our customers have been delighted with what they receive!!
But, behind the scenes here, I've also had a few missteps, listened way too long to my inner critic, and still have a whole world of people I want to reach. Opening an online shop is both incredibly easy (e.g.: just press activate the link if you're on Squarespace) and simultaneously complicated with branding and shipping and taxes and inventory and tigers and bears. Oh my.
If you're thinking about opening a shop, selling a product, or know someone who is, I want to help!
Because there's just no sense in us both making the same mistakes, I put together this checklist of things I've done and added in things I should have done so that you get the full spectrum of helpfulness.
Above is a super quick checklist to think through as you're considering operating and selling a shop. It's a little deceiving since every step requires research, creation, and a real commitment to your passion! But, you can do it - I did!
I've also created an extended printable for you to keep right on your desk (or shoved into your notebook of ideas). Print the checklist here.
Tomorrow I'll be sharing with you that second dream that came true - my very own product with a company I love, The Land of Nod!! The story behind Lunchtime LOL Notes and ideas for you on taking your idea from notebook to reality.
Have you ever thought of opening a shop or done it already? What would you add to help the dreamers?